Founded in 2008, The Sweetest Occasion is a design and lifestyle blog with a passion for entertaining, parties and home decor. A devoted following of readers come for trendsetting DIY tutorials, recipes, party inspiration, entertaining tips and ideas, home decor, design ideas and fashion finds. Featured by publications such as Better Homes & Gardens, Every Day with Rachael Ray, The Today Show, People, Country Living, BRIDES, Good Housekeeping and New York Magazine, an enthusiastic and growing readership of style-savvy hostesses, newlyweds, brides, and young moms make The Sweetest Occasion a go-to resource for entertaining and design ideas. Recently named one of the Top 5 Entertaining Blogs by Better Homes & Gardens, The Sweetest Occasion is all about sharing a passion for gorgeous design and inspiring you to live a life as beautiful as you can imagine.


Cyd Converse

Founder + Editor

Cyd Converse founded The Sweetest Occasion in 2008, as a tribute to her lifelong love of entertaining, crafts, photography, food and home decor. She holds an undergraduate degree in architecture and a Master of Business Administration from St. Bonaventure University. With a keen editorial eye and a passion for all things design, Cyd combines her background in event planning and architectural design to inspire readers to infuse their everyday life with a little something pretty.

Cyd resides in the 1000 Islands region of Upstate New York where she can often be found with glitter in her hair and wanderlust in her soul. In her free time it’s good dark coffee, the laughter of her favorite kiddos and trips to the farmer’s market with her better half that fill her days with glee. In addition to The Sweetest Occasion, Cyd is also a regular contributor to popular lifestyle websites such as Babble and Momtastic and is regularly called on to contribute to major print magazines such as Better Homes & Gardens and Every Day with Rachael Ray.