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The Sweetest Occasion is All New

Friends, after much ado and about two years more time than anticipated, I am so excited today to finally be announcing the all new The Sweetest Occasion! A couple of years ago I knew it was time to freshen things up with new branding and a new look, but I also knew the site needed a fair amount of restructuring to make it more organized and user-friendly. Along with my incredible friend Erika Firm of Analog Creative Co. we tackled the new branding and logo. Wildly, that was over two years ago. Soon after I found out I was expecting and because of that we had to move and then I had a newborn and then we bought a house and then we started renovating, and on and on and on. Until finally, I got together with the dream duo of gents at Roundhouse Designs, and from there Ryan and Nick set to work bringing the design I’d blocked out to life. I’m so grateful to them for putting up with me these last few months.

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Fresh Branding from Swiss Cottage Designs

I love these cool, colorful business identity designs from Swiss Cottage Designs for Fresh, a culinary design firm. I enjoy designs like this that are simple and clean, finished with vibrant color and details like a great striped backing on the letterhead and a colored envelope to pull the look together. Sometimes it really is …

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